FieldGuide Enterprises, LLC - Guiding Companies in the Merchant Bankcard Industry to Growth and Profits
Sales Training

Field Guide offers bankcard training that can be tailored to the needs of the client:

Merchant bankcard sales training - the real world business of contacting merchants, closing sales, accurately completing sales paperwork and post-sale follow-up.  Training is delivered in two formats:

1) On-line - customized, white-label sales training web site for your ISO or bank.  This training is specifically designed for salespeople who have no experience in bankcard.  It covers 10 detailed lessons and includes online testing to verify the material has been learned.  And since it is online, it is kept current at all times.  Sales reps who have completed this course are ready to start calling on merchants and working with a sales manager.  This is absolutely the most cost-effective bankcard sales training in the industry.   It is perfect for the ISO or bank that is ready for professional training at a reasonable price. - 2)Live seminars - on-site, live training with your sales team.

"The ISO Workshop" - an Intensive workshops on the ISO business – an insider’s look at owning and growing an ISO. Includes big picture, business metrics, profitability plus specific tips and techniques about building the business including all of these topics:

How to Start an ISO

How Much Money is Required to Start an ISO?

How Long Does It Take to Start an ISO?

Industry Structure and Changes

Industry Micro and ISO Profitability

Interchange, Merchant Pricing and Pricing Programs

Marketing, Finding Merchants and Pipeline Generation

ISO Residuals

Building, Managing and Paying the Sales Force

Lead Management, Telesales, Direct Sales

Agents and Direct Reps

Solutions: Terminals, Integrated Solutions, Virtual Terminal, Mobile

Value-Add Services

ISO Operations

What to look for in ISO Agreements, Processors and Sponsor Banks

Sharpening Your SO Business Plan

ISO Registration

IT and Core Systems Development

Other revenue opportunities

Contact Field Guide for more information about the ISO Workshop by clicking the link below.

The Field Guide team assists clients with definition of sales message, competitive analysis, sales channel structure, advertising and industry public relations. Also, the team maintains one of the largest private databases of agents, ISO’s, acquirers and vendors.

For more information, please email